OUR STORY
For the woman who knows playing small was never part of the plan.
“If we can’t see it, we can’t be it.”
WHY WE EXIST
FRIDAY Magazine was born from a simple observation: Muslim women are doing extraordinary things, but we don’t tell our stories with the depth and beauty they deserve. We hide our talents, our skills, our achievements in the name of misunderstood humility.
We created FRIDAY to change that. Named after the most blessed day of the week, our biannual print magazine is a love letter to Muslim women everywhere — a space for long-form storytelling, stunning visuals, and the kind of content that makes you want to do better, reach higher – feel proud, seen and deeply connected.
We believe ambition is an act of faith. That the talents Allah swt placed in us were never meant to be buried. That striving for excellence — in our work, our communities, our inner lives — is not in conflict with humility. It is the practice of it. Ihsan asks us to do everything as though Allah swt is watching. To aim high isn't arrogance. It's obedience.
FRIDAY is for the Muslim woman who understands this. Who carries faith and ambition not as opposing forces, but as two halves of the same conviction. Through our magazine, our events and our community, we hold space for that woman to be fully herself — seen, celebrated and constantly growing.
"To aim high isn't arrogance. It's obedience."
FRIDAY is an independent media platform built on the belief that Muslim women who lead with faith and live with ambition deserve a home. For conversations that matter, in print, in person, and always on point.
WHAT WE STAND FOR
Our Values
Faith is our foundation, to please Allah using the skills He has entrusted us with. We centre our work in Islam, drawing strength and purpose from our Deen in everything we create.
[ Faith ]
We believe Muslim women should aim higher, dream bigger, and never apologise for wanting more from life. We want the best in this life and the next.
[ Ambition ]
A home where you're seen, heard, and valued. We build spaces for Muslim women as their authentic selves, no explanations needed. Judgement free and safe to be you.
[ Belonging ]
Personal development is at our core. We're committed to raising the bar — for ourselves and for each other. Forever challenging ourselves to be better, because we can and we will.
[ Growth ]
The Founding Editor
“As Muslim women, we know that we’re stereotyped. We’re reduced to the notion of being less than, oppressed, and unable to integrate into societies outside our cultural norms. The reality is that we are actually talented, strong and capable but we fall ill to imposter syndrome and play ourselves down to people please. I am tired of seeing Muslim women playing it small.
As a mother to two teen girls and a younger observant boy, I want them to see Muslim women showing up, shining and slaying on any stage they choose, raising their standards and achieving the things I know they’re capable of. If you can’t see it, you can’t be it. And Friday is the place where we’re making it happen.”
Sadaff is an accomplished Editorial Art Director with over two decades of experience in the branding and visual identity of lifestyle, consumer and customer publications.
THE RESULTS
Our Impact
6200+
Followers across our social channels.
300 pages
Printed over three editions, global readers.
50+ team
Global writers and creative contributors.
3 events
Sold out in person experiential events.